An experienced Marketing Professional who has demonstrated the ability to lead diverse teams of professionals to new levels of success in a variety of highly competitive industries, cutting-edge markets, and fast-paced environments. Strong technical and business qualifications with a decent track record of more than 5 years of hands-on experience in strategic planning, Coordinating marketing and sales efforts as well as overseeing the digital transformation of many organisations.Proven ability to successfully analyze an organization's critical business requirements, identify deficiencies and potential opportunities, and develop innovative and cost-effective digital solutions for enhancing competitiveness, increasing return on investments (ROI), and improving customer retention rates."- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns- Vast experience in setting up and optimizing Google Adwords campaigns- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate- Experienced in optimizing landing pages and user funnels (ClickFunnels, UnBounce)- Experienced with A/B and multivariate experiments- Experienced with mobile Apps advertising and ASO- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, Woopra, Hotjar)- Working knowledge of Wordpress and HTML development and constraints- Strong analytical skills to translate data into insights to form/influence digital marketing strategy