Develops, writes, and transforms ideas into persuasive messaging through various content types to including emails, print collateral, website content, social media, blogs, white papers, press releases, brochures, publications, product descriptions, advertisements, and other forms of marketing. Copyedits content written by self and other members of the team for spelling, grammar, and consistency, paying close attention to detail to ensure accuracy, language, and brand consistency of all messaging. Utilizes creativity and data-driven insights to optimize copy and improve impact and reach of written content and increase engagement by readers.