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Overview
I’ve become a skilled digital marketer because of my 7 years of working experience. I have various skills that are related to this field. I’ve gained profound knowledge and learned unique techniques to become an expert in digital marketing. By working on the growth, hacking funnel, and using nontraditional ways for maximizing customer acquisition, increasing Conversion %, and reducing churn rate%. • Define a strong brand strategy that takes Health Tag's brand to the next level. • Effectively execute brand marketing campaigns. • Lead and manage our marketing team, spanning all marketing disciplines to build and execute growth strategies. • Take an active role in PPC budgeting and digital/media planning. • Create offline and digital marketing strategies for users and healthcare providers’ acquisition. • Develop, test, and scale next-generation marketing tactics that are aligned with prioritized business strategies. • Actively participate in executing ideas that will achieve hypergrowth at Health Tag. • Collaborate with Product Management and optimize predictive and/or personalization models to identify leads and/or elevate the customer experience. • Propose new and creative approaches to retaining, upselling, and cross-selling customers and converting leads into growth. • Analyze the performance of campaigns on a daily/weekly basis and use this data to constantly evolve and improve results. • Define, execute, analyze, and optimize A/B tests. • Report and present on KPIs related to campaign performance and business impact (e.g., revenue, ROI, customer LTV, CAC, ARPU, etc.)
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