Senior Social Media Marketing Specialist

Zain International Group 2023-06-08 - 2023-07-17

Social Media Marketing Specialist

Alfanar Projects 2022-05-01 - 2023-06-07

Marketing Specialist

Dakahlia Group 2019-12-01 - 2022-04-30

Conceive and develop efficient and intuitive marketing strategies. Organize and oversee advertising/communication campaigns (social media, TV, etc.), exhibitions, and promotional events. Designs and executes marketing strategy for each company/brand. Develop & implement marketing support activities (ATL & BTL) which will boost sales & ensure the achievement of previously set KPIs. Designs and develops new product communication strategies to serve consumer needs. Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met. Assist with the production of marketing materials and collateral. Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures. Initiate and control surveys to assess customer requirements and dedication. Write copy for diverse marketing distributions (brochures, press releases, website material, etc.). Coordinate with internal stakeholders (finance, legal, AM, partnerships etc.) and external media, and marketing agencies to execute the marketing plan. Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities. Develop & maintain a relationship with key partners to ensure the benefits of association. Monitor the progress of campaigns using various metrics and submit reports of performance. Collaborate with managers in preparing budgets and monitoring expenses.

Bachelors Degree

Faculty of Commerce English Section - Cairo University 2013-09-01 - 2017-05-31