Task Description: We are seeking a highly skilled Google Tag Manager Specialist to Help our team effectively track and filter the traffic resources on our website. As a specialist, you will be responsible for implementing and managing Google Tag Manager to gather accurate data on website traffic, user interactions, sessions, and other relevant metrics. Your expertise will enable us to gain insights into the performance of our online campaigns, optimize marketing efforts, and improve user experience.

Responsibilities:

Collaborate with marketing and development teams to understand tracking requirements and objectives.

Implement and maintain Google Tag Manager (GTM) containers and tags.

Configure GTM to accurately track website traffic, user interactions, sessions, and other key metrics.

Create and manage triggers and variables within GTM to capture specific user actions and behaviors.

Collaborate with stakeholders to define and implement tracking strategies for various marketing channels.

Perform quality assurance checks to ensure accurate data collection and troubleshoot any tracking issues.

Conduct regular audits and monitoring of GTM implementation to maintain data integrity.

Generate reports and provide insights on website performance, user behavior, and marketing campaign effectiveness.

Requirements:

Proven experience as a Google Tag Manager Specialist or similar role.

Strong understanding of web analytics, tracking methodologies, and digital marketing concepts.

Proficient in implementing and managing Google Tag Manager, including tags, triggers, and variables.

Experience with Google Analytics and other web analytics platforms.

Familiarity with tracking implementation for various marketing channels (e.g., paid search, display advertising, social media).

Excellent analytical and problem-solving skills.

Strong attention to detail and ability to work with complex data sets